Resources
Practical help for the work.
Plain-language guides on websites, giving, branding, and technology — written to help your ministry reach more people and do more good, whether we ever work together or not.
Websites & Giving
June 25, 2026 · 7 min read
Why your nonprofit website isn't growing your giving
You have a website and a donate button — so why is giving flat? The real reasons are usually invisible. Here are the blindspots quietly costing your ministry donors, and how to fix them.
ReadEmail & Lead Funnels
June 18, 2026 · 6 min read
How to grow your nonprofit email list — and why “subscribe to our newsletter” fails
Your email list is the most valuable thing your ministry owns online — and a newsletter signup box won’t grow it. Here’s why, and what actually turns a visitor into a subscriber, then a supporter.
ReadGiving & Donors
June 11, 2026 · 6 min read
Donor retention: why ministries lose half their donors every year
Most ministries quietly lose nearly half their donors each year — and never see it. Here’s why keeping a donor beats finding a new one, and the simple follow-up that keeps people giving.
ReadGetting Found
June 4, 2026 · 8 min read
How to set up Google Search Console for your ministry
If people can’t find you on Google, you’re invisible to everyone who hasn’t already heard of you. Here’s how to set up Google Search Console, submit your sitemap, and get indexed faster — free, step by step.
ReadBranding & Trust
May 28, 2026 · 6 min read
Does your ministry look trustworthy? Your brand decides before they read a word
People judge your ministry’s credibility in seconds — mostly on how it looks. Here’s why a dated or inconsistent brand quietly costs you trust and giving, and what to do about it.
ReadTechnology
May 21, 2026 · 6 min read
When off-the-shelf software isn’t enough for your ministry
Most ministries lose hours to clunky workarounds and tools that almost fit. Here’s how to tell when custom software is actually worth it for your ministry — and when it isn’t.
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