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Give people a real reason to join
Not “subscribe to our newsletter” — something genuinely worth an email address, so the people who care actually opt in.
Lead magnets & email funnels for churches, ministries & nonprofits
Most of your future supporters leave without a trace.
Someone lands on your site, feels something, and leaves — and “subscribe to our newsletter” won't bring them back. We design the lead magnet and email funnel that capture the people who care and walk them toward giving — then hand you something simple enough to run yourself.
The audit is where we start — a clear look at what's actually holding you back, before we build a thing.
First, the honest part.
It's rarely about sending more email.
Most ministries think they need to “do email marketing.” But blasting more newsletters to a list that never grows changes nothing. The real blindspot is upstream — there's no compelling reason for a visitor to join, and no path that turns a new subscriber into a supporter.
Fix the front door and the follow-up, and the list — and the giving — start to take care of themselves. That's why every project starts with a free blindspot audit, not a quote.
What a lead funnel should actually do
Turn strangers into supporters.
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Capture them at the right moment
Forms in the right places, at the right time, so the people who came ready to help don’t quietly slip away.
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Walk them toward giving
An automatic welcome sequence that introduces your mission and invites a new subscriber in — nobody left cold on a list.
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Run without you babysitting it
Set up to work on its own, so a new supporter is welcomed and walked forward whether or not anyone's watching.
How we build it
Strategy to launch.
We craft the lead magnet worth opting in for, build the forms and the landing page, and write the welcome sequence that turns a new subscriber into a supporter — the whole funnel, from the first idea to live.
Then we hand you the keys
We're not here to be your email agency. We get the funnel running, then hand you a system simple enough to run yourself — so the value stays with you, never locked behind us. And when you're ready for the bigger picture, we're a conversation away.
See how we workSupport is built in the follow-up.
When we rebuilt No Hungry Children, capturing the people who cared — and welcoming them well — was part of what nearly doubled their giving in six months. The first gift is just the beginning; the relationship is what compounds.
Ministry, not an agency
We never let a budget decide who gets help.
Less than an agency
The same quality — often better — priced as a ministry, not a markup.
Can't fund it yet?
We help you raise it — a campaign that tells your story and rallies your people.
Sometimes, simply given
A handful of ministries each year are fully underwritten by our donors.
Common questions
Do you set up lead magnets and email funnels for nonprofits and churches?
Yes. We design the lead magnet, build the forms and landing page, and write the welcome sequence that turns a new subscriber into a supporter — the whole funnel, from strategy to launch.
Do you run our email marketing for us, or hand it off?
We hand it off. We're not here to be your email agency — we get the funnel running, then hand you a system simple enough to run yourself, so the value stays with you and isn't locked behind us.
Isn't a newsletter signup enough?
Almost never. “Subscribe to our newsletter” asks a stranger to volunteer for more email, which is why so few do. A lead magnet gives them a real reason to join — and a funnel turns that signup into a supporter.
How much does a lead funnel cost?
Every ministry is different, so we don't post fixed prices — but we charge well below typical agency rates, and we scope it together after a free audit, with no surprise numbers.
Start where it makes sense — your blindspots.
Twenty honest questions, about four minutes. You'll get a clear look at what's quietly holding your ministry back — and we'll know exactly where a lead funnel fits, if it does at all.